Joe Quesada, former Chief Creative Officer of Marvel Entertainment, joins Peter to discuss his experience at Marvel and the leadership challenges he faced in revitalizing the publishing business. They delve into the importance of hiring world-class talent, creating a new culture, and being honest with employees. Joe also shares his love for Spider-Man and how the character ignited his creativity. They explore the unique appeal of Marvel characters and the importance of character development in storytelling. Joe also reflects on his relationship with the legendary Stan Lee and the lessons he learned from him. Sponosored Blendtique, wine blending kit. https://blendtique.com/