This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Andrew Perez, the Founder of Astor and Banks. To start the show Ariel and Andrew talk about the different classifications that are given to watch brands, and why Andrew feels like “microbrand” is fitting for Astor and Banks. Ariel asks about Andrew’s initial inspirations for starting the brand, and what kind of comradery and relationships he is able to find within the industry. The two talk about how traditionally they see the microbrand route offering enthusiasts more value for their money than some of the more established and bigger brands, and why Andrew thinks that is the case. Ariel talks about the importance of straight forward relationships with supplies and how that can sometimes be difficult as an American company reaching out to Swiss suppliers. Andrew also dives into the history of their price point journey, where they currently are, and where he sees the brand potentially going. As the show starts to come to an end, Ariel asks about brand loyalty with their current customers and how Andrew focuses on not just capturing the sale, but also marketing and brand building for Astor and Banks. To stay connected with Andrew and Astor & Banks:- Website - https://astorandbanks.com/ (https://astorandbanks.com/) - Instagram - https://www.instagram.com/astorandbanks (https://www.instagram.com/astorandbanks) - LinkedIn - https://www.linkedin.com/in/andrewperez/ (https://www.linkedin.com/in/andrewperez/) Check out this week’s sponsor: Bezelhttps://shop.getbezel.com/ (https://shop.getbezel.com/) SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content:- YouTube - https://www.youtube.com/@ablogtowatch (https://www.youtube.com/@ablogtowatch) To check out the ABTW Shop where you can see our products inspired by our love of Horology:- Shop ABTW - https://store.ablogtowatch.com/ (https://store.ablogtowatch.com/)To keep updated with everything Superlative and aBlogtoWatch, check us out on: