Bernard Garrette - Challenges in marketing socially useful goods to the poor - BOP conference Feb 2011
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5 Bernard Garrette . Bernard Garrette observes that there are very few examples of profitable businesses that commercialize socially useful goods in low-income markets and operate at a large scale. Based on detailed case studies of multinational firms that sell unquestionably useful products but struggle to generate profits at the BoP, he addresses the challenges that such companies must take up if they really want to create markets out of the unmet needs of the poor.
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