Episode 66: Marketing Strategies for Healthcare Providers and Optimizing Patient Experience
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Description
In today's Episode #66, our host, Dr. Sarah Smith, engages in a thought-provoking conversation with marketing agency owner, Carl White. The focus of their discussion is on the challenges and motivations of transitioning from employed positions to owning a private practice within the US healthcare system. Join us as we explore the insights and experiences of Carl White in navigating the landscape of private healthcare practice and marketing to attract new patients in a competitive market. Here are 3 key takeaways from this episode: 1️⃣    Importance of differentiation and patient benefits in a competitive market. 2️⃣    The significance of understanding values, strengths, and goals for improving collaboration and guiding decisions. 3️⃣    The need for strategic thinking in differentiating a business and the impact of marketing as an essential tool for reaching a wider audience. Carl White Bio: Carl White, founder of MarketVisory Group, focuses on helping private practices in healthcare stay private. Carl has over 20 years of experience doing marketing in healthcare. For much of his career he worked at Baxter and Hollister. In 2017 he launched MarketVisory Group so he can broaden his reach and work with a wide variety of doctors, clinicians, and patients. He’s been published in Middle Market Executive, The National Society of Certified Healthcare Business Consultants (NSCHBC), and Grade.us. Carl hosts PracticeCare, a weekly podcast offering bite-sized business advice to healthcare practice owners. He’s a member of the NSCHBC and a certified consultant with Duct Tape Marketing. He lives in Northbrook, IL. -------------- Would you like to view a transcript of this episode? Click here  **** Charting Champions is a premiere, lifetime access Physician only program that is helping Physicians get home with today's work done. All the proven tools, support and community you need to create time for your life outside of medicine. Learn more at https://www.chartingcoach.ca   **** Enjoying this podcast? Please share it with someone who would benefit. Also, don’t forget to hit “follow” so you get all the new episodes as soon as they are released. **** Come hang out with me on Facebook or Instagram. Follow me @chartingcoach to get more practical tools to help you create sustainable clinical medicine in your life. **** Questions? Comments? Want to share how this podcast has helped you? Shoot me an email at [email protected]. I would love to hear from you.
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