Can conscious content creators change the world through social media? In this thought-provoking episode, we explore the power of purposeful content creation with Lizzy and Maria, two visionaries who've transitioned from conventional marketing to championing sustainable and ethical brands. Their journey unveils the potential of social media as a catalyst for positive change in a world often driven by overconsumption. As we delve into their experiences, Lizzy and Maria share invaluable insights on promoting mindful consumption while navigating the complexities of digital marketing. They offer a fresh perspective on how content creators can align their work with values of sustainability and social responsibility, potentially reshaping the landscape of influencer marketing. The conversation covers crucial topics, from defining "conscious" brands to balancing marketing with sustainability. Lizzy and Maria debunk misconceptions about sustainable living, offering advice for creators and consumers alike, actionable tips on authentic content creation and community building. Lizzy and Maria's experiences demonstrate how small changes in digital habits can lead to significant impacts, showing the power of conscious content to transform our relationship with consumption and the planet. In this episode of Sustainable Tea with Shreya, @ShreyaGhodawat, Maria and Lizzy discuss conscious content creation and sustainable living. They explore the shift from traditional marketing to working with conscious brands, define sustainability challenges, and balance product promotion with ethical consumption. The conversation covers second-hand shopping, creating authentic content, leveraging social media algorithms positively, the link between mental health and sustainability, and navigating sustainable parenting amidst consumer culture.