In this Sustainable Wine Roundtable (SWR) Member Interview podcast Hanna Halmari speaks with Jody Bogle, vice president of consumer relations at Bogle Family Vineyards.They discuss Bogle’s new wine label, Element[AL] that launched earlier this year. The wine comes in a first-of-its-kind aluminium wine bottle - not a can, but a full-size wine bottle. Jody shares why they chose aluminum, what the process from inception to bottling looked like, and insights on consumer perceptions and marketing.