[00:00:00] Customer sense of urgency around climate change is rising. In fact, 78% of global consumers feel that environmental sustainability is important. [00:00:10] Welcome to marketing tip Monday with sip certified. We know customers are looking for wines labeled as sustainable while our longer form episodes help you learn about the latest science and research for the wine industry. These twice monthly micro podcasts will help you share your dedication to sustainable wine growing. [00:00:29] Customers like the idea of being sustainable and want to live more sustainable lives. While, many brands and retailers today are making eco-friendly claims. Some chalk up to little more than greenwashing. A marketing ploy designed to make products seem more sustainable than they are. Because of this consumers can feel that they can't always trust green claims. [00:00:50] It is more important than ever for sustainable brands like you to share your sustainable story in a meaningful and authentic way. [00:00:58] In this week's marketing tip. We share a great example. With Niner wine estates, sustainable story on the value of energy efficiency. [00:01:06] Electricity use in the winery accounts for a large proportion of the end products, energy demand. From keeping buildings and tanks at proper temperatures to powering equipment and lighting energy use in the winery adds up quickly. Anticipating increasing energy demand and cost. Niner wine estates built its winery into a hillside. Because of this, the ground level on one side of the building is a couple of stories higher. Then the ground level on the other side. This wasn't a flaw in the design, rather, a strategy to allow for a gravity flow winemaking system. are brought into the facility at the top level, instead of being transferred by machines, the grapes move with gravity down the tiers of the building through each stage of the winemaking process. [00:01:51] Another other energy efficient benefit of the hillside is that the earth surrounding the building works as a natural insulator, reducing the need for a cooling system to keep the facility at optimal temperatures. is another element that Niner wine estates utilizes large windows in the production facility and tasting rooms allow sunlight to fill these buildings during the day. When they do need electricity. The grid is not their primary source. Since 2015, the majority of their tasting room restaurant. Wineries and Wells have been powered by the sun. There are two banks of high efficient solar panels on the property. One at the top of their winery building and the other on the ground next to their tasting room. [00:02:33] Additional solar panels can be found in the parking lot, but they aren't used to power business operations. [00:02:39] solar banks are on top of EVs charging stations, welcoming staff and guests to plug in while they enjoy their time at nine or wine estates. [00:02:47] Together. All of these components have a significant impact on Niner wine estates, energy efficiency. them to symbols of sustainability, achievement, sip certified and lead a certified level. Silver. Make sure you check out the show notes. For the link called stacking energy savings, sustainable story at Niner wine estates to see pictures of their energy efficient facility. [00:03:13] here to help you tell your customers how your brand protects natural and human resources with the sustainable story program. This simple, yet powerful free tool helps you tell your own personal and it just got better. With the upgraded online course, go to the show notes, click the link titled tell your sustainable story. To sign up and start writing yours today. [00:03:35] Until next time, this is sustainable. Winegrowing with the vineyard team. Tell Your Sustainable Story We are here to help you tell your customers how your brand protects natural and human resources with the Sustainable Story program. This simple yet powerful free tool helps you tell