Whilst David´s background has a strong analytical base (a PhD in engineering), it´s clear that he´s energised by solving problems creatively and he has been willing to stretch himself throughout his career. David shared some learnings from running Lego´s in-house creative agency which he wants to keep in his new role at Brita; 1. be clear on what you want and then trust the creative process, 2. adapt your leadership style to give space for ideas to flow, versus trying to control everything. As the leader, it´s about asking the right questions. 3. encourage and respect diverse thinking. And his advice for anyone moving companies is to avoid making too many assumptions based on previous experience. Whilst its natural to seek to reapply what made you successful in the past, and to fit the new world into familiar frameworks, you should instead prioritise understanding and adapting to the new culture. Thanks for listening, and if you think this can help a colleague, please share.