Over the summer, the culture was shaken by the biggest rap beef this decade, between Drake and Kendrick Lamar. From “First Person Shooter” to “Not Like Us,” hip-hop listeners hung on each rapper’s every word and rebuttal, and for the first time in years, the genre felt exciting. Months after the beef had “ended,” Lamar released a track on Instagram dubbed “Watch the Party Die,” in which he lamented that hip-hop, in its current state, has lost its way and – as the title suggests – needs to die. It’s interesting, coming from Lamar, the supposed winner of the beef, and begs the question: is hip-hop dead?  On this episode of Switched On Pop, engineer Brandon McFarland takes us on a journey over the course of history, to answer the question: can hip-hop ever truly die? And if this form of it is not sustainable, what’s next?  Tracklist: Drake - First Person Shooter ft. J. Cole Future, Metro Boomin, Kendrick Lamar - Like That Drake - Push Ups Kendrick Lamar - Euphoria Drake - Family Matters Kendrick Lamar - meet the grahams Kendrick Lamar - Not Like Us Kendrick Lamar - Watch The Party Die Glass Animals - Heat Waves Desiigner - Panda Migos - Versace Public Enemy - Bring The Noise THE CARTERS - APESHIT Ariana Grande - 34+35 Kendrick Lamar - Alright Jay-Z - D.O.A. Cher - Believe T-Pain - I'm Sprung Lil Wayne - Lollipop ft. Static Kanye West - Heartless Drake - Over Travis Scott - Mamacita ft. Rich Homie Quan, Young Thug Lil Yachty - Poland DRAM feat. Lil Yachty - Broccoli Charlie XCX - 360 Too $hort - Oakland California Geto Boys - Damn It Feels Good to Be a Gangsta Geto Boys - Mind Playing Tricks On Me Blondie - Rapture Playboi Carti - Magnolia Playboi Carti - Rockstar Made Lil Uzi Vert - New Patek Lil Uzi Vert - Suicide Doors Lil Uzi Vert - XO Tour Llif3 Juice WRLD - Lucid Dreams (Forget Me) Future - F**k Up Some Commas Tyler, The Creator – Sticky tisakorean - LET ME HEAR YOU SCREAM Travis Porter ft. Tyga - Ayy Ladies AgusFortnite2008, Stiffy & DJ Smokey – COF COF Learn more about your ad choices. Visit podcastchoices.com/adchoices