In this episode we explore the nuanced art of not letting big placements overshadow your journey. Sigurd has had a huge amount of trailer placements this year and in general, he is a very well oiled music machine, he makes an amazing living from sync, and it is not even his main pursuit. This guy is the definition of success to me and he stays humble doing it too. Sigurd guides us through the transformative importance of meditation, offering practical ways to infuse this serene practice into your daily life. Get ready for a deep dive into the future as Sigurd unravels the significance of personalizing your emails in 2024, emphasizing the human touch in a digital era. Gain strategic insights into when it's beneficial to collaborate through buyouts and how to nurture your network in today's dynamic industry while standing out authentically.