Nutraceuticals are big business, but what is in store for this dynamic and competitive market in 2024 and beyond? There is no doubt that demand for these products is growing, and consumers are more knowledgeable than ever. But with greater awareness and increased understanding, comes greater skepticism, meaning the science has to be water-tight. In this episode of the Food Matters Live podcast, recording live at our Inspiring Nutrition Event in London in November 2023, we ask an expert panel to forecast where the nutraceuticals market is heading. They delve into the latest science, forecast the types of supplements we will be seeing on our shelves over the next year and beyond, and discuss the importance of effective communication and labeling. Guests: Alex Glover, R&D Nutrition Development Lead, Holland & Barrett Miriam Ferrer, Head of Product Development, Cambridge Nutraceuticals Phil Beard, Speaker, Nutritionist and Senior Nutrition Trainer, Viridian Nutrition Esther Mills-Roberts, Director of Communications, HFMA