We are living longer now than before, but increased age in itself is not the ultimate goal. What most people really want is to live in good health for a long time. The problem is, although medical advances have helped to extend our lives, we have not necessarily seen health increase in that time. In fact, the expectation is that we will spend more of our lives in poor health. Attend our Tastes of Better events in Manchester and Dublin In this episode of the Food Matters Live podcast, recorded at our Inspiring Nutrition event in London on November 2023, we look at how consumers are increasingly seeking to take control by turning to food and nutrition.  So, how can the food industry innovate at-pace to support these consumers, using exciting and unique new ingredients on the market? Guests: Robert Thomas, Professor of Exercise and Nutritional Science, University of Bedfordshire Harriet Smith, CEO and Founder, HRS Communications Claire Hughes, Director of Product Development and Innovation, Sainsbury's Vivien Rolfe, Head of Research, Pukka Herbs