Confectionary is big business. The global market is worth over a trillion US dollars and all the forecasts suggest that figure is set to continue rising. But with so much competition, and a population increasingly concerned with topics such as sustainability and animal welfare, it is more important than ever for new products to stand out. In this episode of the Food Matters Live podcast, made in partnership with Royal Avebe, we look at how potato starch is providing some solutions to these concerns. Is it possible to create confectionary products that are sustainable, guilt-free and delicious? And how does potato starch fit into the conversation? Guests: Ria Tinga, Strategic Marketing Manager, Royal Avebe Peter Feiken, Senior Account Manager Food, Royal Avebe