Consumers are increasingly aware of their food choices and how those choices affect their health, so what will that mean for the food industry of the future? In this episode of the Food Matters Live podcast, recorded live at our Tastes of Better event in Ascot in 2024, our expert panel discusses the evolving trends in the food industry. They look to the future and contemplate where we might be heading in terms of health and sustainability, consumer behaviour towards cooking, innovations in retail, personalised nutrition, and the growing importance of allergen awareness.  Check out our Events Calendar What might the 'free-from' market look like in five to ten years' time? How will manufacturers go about managing the balance between health and taste preferences among consumers? And how will the industry navigate the challenges presented by ultra-processed foods? Guests: Megan van Someren, CCO, Jamie Oliver Group Gail Stevenson, Head of Product Insight, Tesco Edward Bergen, Senior Analyst: Food and Nutrition, FutureBridge Sophie Atkins-Ward, Group Head of Innovation, Hilton Food Group