Getting the Absolute Best Data Science Talent to Solve Marketing

Getting the Absolute Best Data Science Talent to Solve Marketing Problems

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Description

-Describe the marketing / data science dance - do we need data science for successful marketing? -What are the types of jobs for data scientists in marketing? -What are the key skills for a marketing data scientist? -What about other types of non-technical skills? Like domain knowledge or personal attributes? -How should data science talent vary based on Marketing context? -Describe your final piece of advice for anyone getting into the marketing data science space?

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