For Chuck Runyon, CEO of Self Esteem Brands, building Anytime Fitness into one of the largest and most valuable non-food franchises in the world takes passion and resolve in equal measure. Being at the helm during the shutdown of more than 4,000 mom-and-pop franchises around the world during the pandemic was a challenge few could have weathered so successfully. Now Anytime Fitness and Self Esteem's other health, fitness and nutrition brands are roaring back to life to the delight of its legions of countless fans -- even gym fanatics in Antarctica -- who bare their Anytime tattoos with pride. He's clearly on to something you should know about. Plus we discuss marketing the Covid vaccine.