Tiffani Bova, Salesforce Growth and Transformation Advisor joins us to talk about the staggering gaps between what companies are doing and what needs to be done to get ahead. It is all about the customer, and companies still keep getting it wrong. However in an unexpected shift, she encourages companies to first focus on their employees. Eye opening stats, observations and perspective make Tiffani a joy to listen to and learn from.  Also we talk Ford's shift to "build to order", bad customer service and what's got our attention.