Cary Hatch details why boards need marketing execs and reputation experts
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Description
Today on the Take on Board podcast I’m speaking with Cary Hatch about “Why your Board Should Feature a Marketing Executive” and the opportunity to expand beyond traditional board candidates to include reputation experts to guide and mitigate corporate reputation blunders.  Cary is on the boards of Greater Washington Board of Trade, Washington Housing Conservancy Board, Whitman Walker Foundation Board, American Association of Advertising Agencies (4As) and is Chair of the Mid-Atlantic Board of Governors.    Cary was formerly on the boards of University System of Maryland Foundation, International Women’s Forum (DC), American Advertising Federation (DC), Leadership Greater Washington.    Cary Hatch is a branding and reputation management subject matter expert advising multi-billion-dollar B2B and consumer-facing businesses. Cary has led transformational initiatives and reputation advancement for public and privately held brands in domestic and global business environments. She also brings governance experience through her positions on association and non-profit boards, including advocacy and strategic leadership roles.  Links and Resources Cary Hatch CMO Confidential - Mike Linton 50/50 Women On Boards Deloitte's Board Ready Program All episodes of Broads on Boards are out now! Upcoming TOB Events All events You might want to: Join the Take on Board Facebook community Join the Take on Board LinkedIn community Follow along on Twitter Work with me Join the Take on Board: Kickstarter group program Join the Take on Board: Accelerator group program Find out more about me Contact me Hosted on Acast. See acast.com/privacy for more information.
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