On this episode, host Ryan Dull is joined by Kelly Jimenez, Director Talent Acquisition of BNSF Railway.  Kelly shares insights into the transformative journey of talent acquisition at BNSF, emphasizing the integration of technology and strategic data analysis to enhance recruitment outcomes. Key Takeaways: (02:21) Kelly's unexpected entry into the TA field. (03:10) The significance of adapting recruitment strategies to technological advancements. (05:38) The role of BNSF Railway as a major employer in Fort Worth and its impact on Kelly's career. (12:28) Challenges and strategies in hiring for a large, unionized workforce. (19:17) The targeted approach in college recruitment to maximize ROI. (21:40) Success in filling a significant portion of BNSF's college recruitment plan ahead of schedule. (22:24) Ongoing challenges and future initiatives in TA within small market towns. Resources Mentioned: Kelly Jimenez - https://www.linkedin.com/in/kellyjimenez/ BNSF Railway - https://www.bnsf.com/ This episode is brought to you by Sagemark HR. Sagemark HR can help you: ✔ Improve your talent practices and make better, more informed people decisions. After 20+ years of experience leading Recruiting and Talent Acquisition across a wide variety of industries, I've seen enough hires (over 100,000 to date) to know that hiring decisions truly can make or break an organization. ✔ Identify opportunities to not only improve your talent practices but also delivering tangible business results. We understand every organization is different, and there’s no one-size-fits-all magic solution. So we listen first and identify the gaps and sticking points in your current process before ever recommending a solution. ✔ Bridge the gap from “traditional” to modern recruiting, without the painful learning curve. We believe recruiting, talent, and HR technology is a deep well of untapped business potential, and our mission is to help you identify and implement those hiring tools in a way that works for you. If you’re interested in learning more, you can reach me at: www.sagemarkhr.com ✉ [email protected] #Talent #Recruiters #Recruiting #HRTech