"Educating the client" does not mean you will be 'schooling' them as notably they are 'above you' (as the paymaster). Education here means the ability to sell your service by using the psychology learned in sales and the ability to create a conversation with the client to maintain a healthy professional relationship. What happens in a meeting is the following: Ideas > Brainstorm > Solve problems The client bought your services and as the architect, you give valuable insights (ideas) and the client has their ideas, therefore the conversation (even though your client at first seems to be 'talking down on you' (it is not personal) is hearing your valuable insights and considering them to make a decision. So there is a collaboration that happens which will only be a positive thing to the whole professional relationship. Architects need to learn the psychology of how to deal with clients, as explained in this episode. © 2023 Talk Architecture, Author: Naziaty Mohd Yaacob The image is downloaded from the internet where a group of people are having a meeting. Support the showDo subscribe for premium content and special features which will help to support and sustain Talk Architecture podcast on a more in-depth explanation on design thesis and processes. These special commentaries and ‘how to’ explanations are valuable insights and knowledge not found elsewhere!