Summary In this episode, Ben Johnson, the CEO and founder of Particle 41, discusses the importance of OKRs (Objectives and Key Results) in goal setting and measuring progress. He explains how OKRs can bring a data-driven culture to organizations and shares examples of how they can be applied in business. Ben also talks about Particle 41's services, including software development, application modernization, DevOps, and data science. He emphasizes the company's core values of visibility, velocity, and vision. Additionally, Ben discusses the optimization of the tech team's process, the use of frameworks and customization, and the role of AI in software development. Takeaways OKRs (Objectives and Key Results) are a framework for goal setting and measuring progress in business.OKRs bring a data-driven culture to organizations and help align departments towards common objectives.Particle 41 offers services in software development, application modernization, DevOps, and data science.The company values visibility, velocity, and vision in its work.Frameworks and customization should be used strategically to optimize software development processes.AI can be a helpful tool in development but requires attention to detail and accountability for the output.Chapters 00:00Introduction and Background 02:34Understanding OKRs 06:10Implementing OKRs in Business 07:35Particle 41 and its Services 09:30Working with Clients' Software Development Processes 13:30Unique Aspects of Particle 41 19:23Using Frameworks and Customization 22:57The Role of AI in Software Development 25:38The Future of AI in Development 28:20Shameless Plug