Summary Jordi Vermeer, Vice President of Revenue for North America at Channel Engine, discusses the role of Channel Engine in helping brands and resellers list, optimize, and manage their marketplace sales. He explains how Channel Engine integrates with platforms like Amazon and offers automation and tools to streamline the process. Vermeer also discusses the trend of hybrid selling, where brands sell on both Amazon's 1P and 3P models. He highlights the importance of strategy in choosing the right marketplaces to sell on and the benefits of Channel Engine's automation and support. Vermeer also touches on the rise of social commerce and the opportunities for cross-border selling. Keywords Channel Engine, marketplace sales, optimization, automation, hybrid selling, social commerce, cross-border selling Takeaways Channel Engine helps brands and resellers list, optimize, and manage their marketplace sales.The platform integrates with marketplaces like Amazon and offers automation and tools to streamline the process.Hybrid selling, where brands sell on both Amazon's 1P and 3P models, is a growing trend.Choosing the right marketplaces and developing a strategy is crucial for success in multi-channel selling.Social commerce platforms, like TikTok and Meta, are becoming marketplaces themselves.Cross-border selling can be facilitated through Channel Engine, with opportunities in Canada and Mexico. Sound Bites "We focus predominantly on third party marketplaces to help brands and resellers list, optimize, and manage their marketplace sales.""Hybrid selling is the combination of selling on Amazon's 1P and 3P models, which is a growing trend.""Choosing the right marketplaces and developing a strategy is crucial for success in multi-channel selling."Chapters 00:00Introduction and Background 06:14Overview of Channel Engine 07:34How Channel Engine Helps Merchants Expand 09:00Channel Engine's Interaction with Amazon 10:20Hybrid Selling and the Benefits 12:42Differentiating Factors of Channel Engine 14:23Expansion into Retail and Social Commerce 16:40Considerations for Multi-Channel Selling 18:24Efficiencies and Tools Offered by Channel Engine 18:32Ideal Clients for Channel Engine 22:05Expanding into International Markets 24:54Predictions for E-commerce and Multi-Channel Selling 26:14Availability of Stroop Waffles 27:00The Dutch Influence on E-commerce 28:41Shameless Plug 29:33Conclusion