Summary Udayan Bose, founder and CEO of NetElixir, discusses the importance of AI in digital marketing and the challenges faced by e-commerce merchants. He emphasizes the need for experimentation and testing, as well as reserving time for learning and staying updated with industry changes. Bose believes that AI-powered experimentation is essential for businesses to thrive and recommends his company's technology solution, LXR Insights, for identifying and acquiring high-value customers. He also highlights the core principles of NetElixir, including respect for people, equal opportunity, customer delight, and a focus on quality. Keywords AI, digital marketing, e-commerce, experimentation, testing, learning, AI-powered experimentation, high-value customers Takeaways Experimentation and testing are crucial in the dynamic field of digital marketing, especially with the emergence of AI.Reserve time for learning and staying updated with industry changes to avoid being left behind.AI-powered experimentation is necessary for businesses to acquire high-value customers and thrive in a competitive landscape.NetElixir's technology solution, LXR Insights, helps businesses identify and acquire high-value customers through AI-powered experimentation.NetElixir's core principles include respect for people, equal opportunity, customer delight, and a focus on quality. Sound Bites "The future of digital marketing is going to be powered by AI.""Reserve 10% of your personal time to explore what is going on in the industry.""Experimentation is the only solution to understand what is going on within the black box."Contact Details https://www.linkedin.com/company/netelixir/https://www.linkedin.com/in/netelixirudayanbose/https://www.netelixir.com/