Summary In this episode of Talk Commerce, Brent Peterson interviews Karim Boktor, a leadership and business hypnotherapist. Karim shares his personal journey of overcoming anxiety and depression in his own business and how he discovered the power of the subconscious mind. He explains that 80-90% of our decisions and behaviors are driven by the subconscious, and understanding and rewiring the subconscious is crucial for success in business and life. Karim also discusses the importance of recognizing and addressing the five key emotions that hold us back: anger, sadness, fear, hurt, and guilt. Keywords leadership, business, hypnotherapy, subconscious mind, anxiety, depression, emotions, self-promotion, change, responsibility Takeaways The subconscious mind plays a crucial role in business success. Understanding and rewiring the subconscious is essential for making better decisions and overcoming obstacles.The five key emotions that hold us back in life and business are anger, sadness, fear, hurt, and guilt. Recognizing and addressing these emotions is important for personal growth and success.Entrepreneurs often struggle with reaching out for help and admitting their weaknesses. It's important to recognize the need for support and to surround yourself with a strong network.Self-promotion can be challenging for many entrepreneurs, but it's necessary for building a successful brand. Overcoming guilt and fear of failure is crucial for embracing self-promotion.Change is inevitable in business, and resisting it can lead to stagnation. Embracing change and continuously learning and adapting is essential for long-term success. Sound Bites "There's this thing that's inside of you that you need to know about, that's controlling your business and your life too.""The five key emotions that hold us back in life, we can put them into five buckets: anger, sadness, fear, hurt, and guilt.""If you're already going into war or if you're already going into battle and you're already angry, you've already lost."Chapters 00:00Uncovering the Power of the Subconscious Mind in Business 17:32Breaking Through Negative Emotions and Behavior Traits https://www.boktorbusinesscoaching.com/https://www.youtube.com/watch?v=OBWTKpdexAI