Summary Chris Mo, CEO and founder of Cartograph, discusses his role in helping consumer packaged goods brands succeed on Amazon. He highlights the importance of crafting compelling product listings and utilizing advertising to drive visibility and sales. Mo also discusses trends in the food and beverage industry, such as the rise of emerging brands and the popularity of gummies as a new form factor for supplements. He also touches on the challenges Amazon faces in certain categories, such as perishable foods and apparel. Keywords Amazon, consumer packaged goods, advertising, food and beverage industry, emerging brands, gummies, product listings, trends Takeaways Crafting compelling product listings is crucial for success on AmazonAdvertising is essential for driving visibility and sales on the platformEmerging brands in the food and beverage industry have seen success on AmazonGummies are a popular new form factor for supplementsAmazon faces challenges in categories like perishable foods and apparel Sound Bites "Crafting compelling product listings is the key to success on Amazon.""Advertising is essential for driving visibility and sales on the platform.""Amazon faces challenges in categories like perishable foods and apparel."Chapters 00:00Introduction and Background 03:54The Challenges of Selling on Amazon 08:17Focus on the Food and Beverage Industry 08:36Emerging Food and Beverage Trends 12:11Innovation in Food and Beverage 13:00Shipping Challenges for Liquid Products 15:14The Importance of Product Creative on Amazon 17:03Managing Reviews on Amazon 27:16Changes and Challenges for Amazon 29:37Competition and Market Share 32:51Shameless Plug 34:10