Summary Peter Van der Westhuizen, from the partnerships team at Linnworks, discusses the importance of technology in creating a seamless customer experience in e-commerce. He highlights the four key areas of focus: omni-channel marketing, shipping and fulfillment, continuous engagement, and post-purchase experience. Peter emphasizes the need for the right technology stack to manage inventory, orders, and listings across multiple channels. He also discusses the role of partnerships in helping merchants succeed and mentions the impact of AI and machine learning in driving operational efficiencies. Peter concludes by inviting retailers to explore how Linnworks can help them overcome the complexities of scale and growth. Keywords e-commerce, technology, customer experience, omni-channel marketing, shipping and fulfillment, continuous engagement, post-purchase experience, partnerships, AI, machine learning, operational efficiencies Takeaways The right technology stack is crucial for creating a seamless customer experience in e-commerce.Omni-channel marketing, shipping and fulfillment, continuous engagement, and post-purchase experience are the key areas to focus on.Partnerships play a vital role in helping merchants succeed by providing the necessary data and integrations.AI and machine learning can enhance operational efficiencies and improve the overall customer experience.Linnworks offers solutions to help retailers manage inventory, orders, and listings across multiple channels.Sound Bites "That one makes you think a little bit, definitely behind a paywall.""Maintaining and managing all of your inventory, all of your ordering, all of your listings on all of these channels. It's very cumbersome.""Having the visibility of all of your inventory, all of your data in one place and being able to accurately manage that across all of the channels that you're selling on just really streamlines the operational efficiency."Chapters 00:00Introduction and Background 05:29The Role of Technology in Customer Experience 10:43Challenges in Managing Multiple Channels 15:20The Importance of Partnerships in Merchant Success 17:33Exciting Trends in E-commerce: Emerging Marketplaces and AI