Summary In this episode of Talk Commerce, Brent Peterson interviews Linda Xu, the Chief Commercial Officer at Skipify. They discuss how Skipify is revolutionizing the e-commerce checkout experience by providing a next-gen connected wallet that makes online transactions smoother, more secure, and user-friendly. Linda shares insights on the importance of authorization rates, personalized shopping experiences, and the future of e-commerce platforms. She also highlights the benefits of Skipify's solution, including increased conversion rates and improved user experience. Linda emphasizes the need for merchants to prioritize security and personalization in order to stay ahead of the evolving e-commerce landscape. Keywords e-commerce, checkout experience, connected wallet, online transactions, authorization rates, personalized shopping experiences, e-commerce platforms, security, personalization Takeaways Skipify is a next-gen connected wallet that enhances the e-commerce checkout experience.Skipify's solution increases authorization rates and improves conversion rates for merchants.Personalization and security are key factors in the future of e-commerce platforms.Merchants should prioritize security and personalization to stay ahead in the evolving e-commerce landscape. Sound Bites "Skipify provides a next-gen connected wallet that makes online transactions smoother, more secure, and better.""Skipify's solution increases authorization rates and ensures that payments are accepted.""Personalization plays a huge role in improving the e-commerce experience for merchants and shoppers."Chapters 00:00Introduction and Background 07:53Overview of Skipify's Connected Wallet Solution 13:04Increasing Authorization Rates and Improving User Experience 22:16Prioritizing Security in Online Payments 25:29Lessons from the Shopping Cart World 28:08The Future of E-commerce Platforms 30:12Closing Thoughts and Call to Action