Summary Lori Schaeffer, CEO of Digital Wave Technology, discusses the role of AI in product information management and marketing. She emphasizes the importance of automation and analytics in the e-commerce space, and highlights the value of personalization, social commerce, sustainability, and dynamic pricing. Schaeffer also discusses the impact of voice technology, blockchain, and augmented reality on the shopping experience. She emphasizes the need for a balance between AI technology and the human touch in order to create a natural and personalized customer experience. Keywords AI, product information management, marketing, automation, analytics, personalization, social commerce, sustainability, dynamic pricing, voice technology, blockchain, augmented reality, customer experience Takeaways AI and automation are crucial in streamlining product information management and marketing processes in the e-commerce space.Personalization, social commerce, sustainability, and dynamic pricing are key trends that retailers and brands need to adapt to.The analytical part of AI, combined with generative AI, is essential in providing the best answers and experiences for individual consumers.Voice technology, blockchain, and augmented reality are emerging technologies that will impact the shopping experience.Maintaining a balance between AI technology and the human touch is crucial in creating a natural and personalized customer experience. Sound Bites "Why are chickens always so mean to each other? Because they use fowl fowl""The difference with Digital Wave is everything is AI native and it's on what's called an analytical database.""Being able to produce all that product content in BrandVoice. And using AI techniques that are able to batch process hundreds and hundreds of items and be able to write that content so that it sounds just as though a human wrote that content."Chapters 00:00Introduction and Passion for the Ocean 02:13Rating Joke and Introduction to Product Management and Marketing 05:36Recommendations for Clients in Getting Products to Market 07:58The Architecture of Digital Wave Technology 22:27Balancing AI Technology with Human Touch and Creativity 26:00The Future of Language Models and Uniqueness in Language 28:13Shameless Plug for Digital Wave Technology