Summary Kristin Schoenstein, Portfolio Director for eTail US shows, discusses the process of putting on a conference and the importance of retailers attending eTail. She highlights the community aspect of eTail and the opportunities for networking and collaboration. Kristin also emphasizes the variety of content and activities available at eTail, including themed summits, networking breaks, cocktail receptions, and private lunches. She mentions the importance of planning and dividing responsibilities within a group to make the most of the conference. Kristin also talks about sponsorships and the custom options available for sponsors. She attributes eTail's success to its strong community and the desire for in-person collaboration. Finally, she provides an overview of the themes for each day of the conference, including retail growth and innovation, decoding the retail consumer, and navigating the shopping experience of the future. Keywords eTail, conference, retailers, community, networking, collaboration, content, activities, sponsorships, growth, innovation, retail consumer, shopping experience Takeaways eTail is a year-round endeavor that involves researching industry trends, recruiting speakers, and planning the program.Retailers attend eTail to collaborate, share ideas, and stay updated on industry trends and technologies.Planning and dividing responsibilities within a group can help attendees make the most of the conference.Sponsorships at eTail offer custom options for brands to showcase their products and services.The success of eTail is attributed to its strong community and the desire for in-person collaboration.The conference covers a wide range of topics, including retail growth, innovation, decoding the retail consumer, and the future of the shopping experience.Sound Bites "It's a year-round endeavor... researching with the industry, speaking to our advisory board, coming up with the trends and the themes and we write the program, recruit the speakers.""The idea here is to... create a more intimate setting... to get the retailers to know each other right off the bat, collaborate and share ideas.""Everyone has a different goal... some are more focused on meeting the right solution provider... others are coming to really kind of hone in on different content areas."Chapters 00:00Introduction and Role at eTail 02:58Putting on a Conference: Planning and Execution 07:34Opportunities for Agencies and Tech Partners 11:44eTail's Success in Rebounding After COVID 17:22Exploring Themes and Activities at eTail 20:01Decoding the Retail Consumer and Navigating the Future Shopping Experience 21:41Shameless Plug: Palm Springs eTail