Summary In this episode of Talk Commerce, Brent Peterson interviews Sanne Bolkenstein, the Commercial Director at Hyva. They discuss the importance of a performant front-end theme for Magento, the benefits of using Hyva, and the future of the Magento community. Sanne also emphasizes the need for diversity within the e-commerce industry. keywords Hyva, Magento, front-end theme, performance, community, diversity takeaways Hyva is a front-end theme for Magento that offers improved performance and ease of use for developers.Using Hyva can be a more cost-efficient and quicker solution for improving the performance of Magento sites compared to other options like PWA Studio.MageOS is an open-source project that aims to ensure the long-term relevance of Magento by incorporating innovative features into the core product.The Magento community in Europe is growing and has a strong sense of collaboration and trust among its members.It is important to advocate for and actively work towards diversity within the e-commerce industry.Building products for women, by women, can lead to better product-market fit in industries where women are the primary consumers. Sound Bites "Hyva is a much more cost efficient and quick way to solve performance issues in Magento.""MageOS is the answer and solution for Magento going forward in the long term.""The Magento community in Europe is growing and has a strong sense of collaboration and trust."Chapters 00:00Introduction and Day-to-Day Role at HuFA 03:19Innovative Products and Performance Solutions in the Magento Ecosystem 09:40MageOS: A Community-Driven Solution for Magento's Future 20:33The Importance of Diversity in E-commerce 26:53The Impact of Smaller, Community-Focused Events