Join host Brent Peterson as he talks with Peter Karpas, CEO of Bold Commerce, about the often-overlooked world of checkout optimization. Discover why merchants are afraid to touch their checkout process and how Bold Commerce helps them overcome this fear to unlock significant revenue growth. Peter shares insights on the "checkout power trio" - conversion, average order value, and lifetime value - and emphasizes the need for a holistic approach beyond conversion rates alone. He reveals surprising examples of how personalization and A/B testing can drastically improve checkout performance. Learn how Bold Commerce's composable and headless checkout solutions empower merchants to create custom experiences that cater to their specific needs. Gain valuable insights into the evolving landscape of checkout optimization and what trends to expect in the coming year. This episode is a must-listen for anyone involved in ecommerce who wants to transform their checkout from a point of friction into a revenue-generating powerhouse! Key Topics: Checkout OptimizationPersonalizationA/B TestingComposable CommerceHeadless CheckoutBold Commerce