In this episode, Brent Peterson interviews Noah Okenberg, co-founder of Above the Fray, discussing the agency's role in the Magento ecosystem, the experience of organizing Meet Magento New York, and the importance of community engagement within the e-commerce space. They explore the value of attending events, the Magento Association's role, and the collaborative spirit of the Magento community. takeaways Noah Okenberg has been in the Magento ecosystem for over 14 years.Above the Fray is platform agnostic but focuses heavily on Adobe Commerce and Magento.Organizing Meet Magento New York was a significant labor of love for Noah and his team.In-person events foster community and provide invaluable networking opportunities.Merchants should attend Meet Magento events to enhance their knowledge and connections.The Magento Association plays a crucial role in supporting the community and organizing events.Constructive criticism is essential for the growth of organizations like the Magento Association.Membership in the Magento Association is an investment in the community and its future.Collaboration among agencies is vital to overcoming industry challenges.The Magento community is unique in its supportive and collaborative nature.Sound Bites "It's a labor of love to do this.""There's nothing like those in-person events.""You get to meet new faces and learn new things."Chapters 00:00Introduction and Background 05:45Organizing Meet Magento New York 08:46The Impact of Meet Magento Events 14:35Encouraging Merchant Participation 19:37Involvement with the Magento Association 23:40The Evolution of the Magento Association 28:26Above the Fray and Collaborative Growth 40:00Magento-Jingle