In this conversation, Scott Ohsman, Brent Peterson, and Phillip Jackson discuss the future of e-commerce, focusing on Shopware's innovative features, the challenges and truths surrounding RFPs, the impact of AI on the industry, and the merging of pop culture with commerce. They explore how these elements shape customer engagement and the evolving landscape of content creation. Takeaways Shopware integrates AI to enhance e-commerce experiences.Spatial commerce allows customers to interact with products in 3D.RFPs often mask pre-existing decisions in procurement processes.Trust is a major issue in the RFP process.AI is disrupting traditional agency roles in e-commerce.Pop culture is increasingly influencing commerce strategies.Content creation tools are becoming essential for all businesses.The creator economy is a growing sector that everyone participates in.Customer engagement can significantly increase with immersive technologies.The future of commerce is closely tied to advancements in technology. Sound Bites "Shopware is pioneering the next frontier of online shopping.""Increased customer engagement, fewer returns.""RFPs are the least exciting subject in e-commerce."Chapters 00:00Introduction and Synchronicity 02:33The Honest Truth Report on RFPs 05:49The Future of RFPs and AI Disruption 08:37Future Commerce Summit and Pop Culture 10:34Content Creation and the Creator Economy 13:53The Future of E-Commerce with Shopware 15:20Transforming Customer Engagement through AI and Spatial Commerce