In this episode of Talk Commerce, Shannon Wu-Lebron, Vice President of Retail Industry Strategy at Blue Yonder, discusses the evolving landscape of retail and supply chain management. With nearly 25 years of experience in the industry, Shannon emphasizes the importance of a holistic approach to supply chain, integrating both front-end e-commerce and back-end logistics. The conversation covers the impact of AI and machine learning on supply chain efficiency, the challenges of returns management, and the growing consumer expectations around sustainability. Shannon also shares insights on the upcoming holiday shopping trends and the potential for technology democratization among retailers of all sizes. takeaways Shannon Wu-Lebron leads Blue Yonder's global retail strategy team.Supply chain management is crucial for a seamless shopping experience.E-commerce has changed consumer expectations significantly.Sustainability is becoming a key factor for consumers.Returns management poses financial and environmental challenges.AI and machine learning are transforming supply chain operations.Supply chain orchestration is essential for efficiency.Technology is becoming more accessible for small and medium retailers.The holiday shopping season is extending beyond traditional timelines.Mexico shows potential for growth in retail technology. Sound Bites "We need to look at all of this holistically.""It's all about the optimized shopping experience.""Consumers care about sustainability."Chapters 00:00Introduction to Blue Yonder and Retail Industry Strategy 05:15Evolving Holiday Shopping Trends and Supply Chain Disruptions 12:03The Impact of AI and Machine Learning on the Retail Industry