In this episode of Talk Commerce, Brent Peterson speaks with Udayan Bose, CEO of NetElixir, about the intersection of AI and digital marketing. They explore practical AI tools, the evolving landscape of Google search, and how businesses can leverage predictive analytics to enhance e-commerce performance. Udayan shares insights on the importance of adopting AI technologies, the challenges faced by companies in this transition, and the future of search in a world increasingly dominated by AI. The conversation emphasizes the need for collaboration between humans and AI to drive success in marketing and e-commerce. takeaways AI tools can significantly enhance e-commerce performance.Predictive analytics helps identify high-value customers.Generative AI can automate and optimize marketing tasks.Resistance to AI adoption stems from fear and discomfort.The future of search may shift towards chatbot-led interactions.Google faces challenges from AI advancements and changing user behavior.AI tools can free up time for more creative business strategies.Continuous use of AI tools leads to significant productivity gains.Collaboration between humans and AI is essential for success.Feedback and community engagement are vital for AI tool development. Sound Bites "Humans that use AI will always beat humans that do not.""Unlock your e-commerce potential using actionable AI strategies.""We saw almost a 20% lift in overall productivity."Chapters 00:00Introduction to Generative AI and Digital Marketing 05:21The Evolution of AI in Marketing 08:24Launch of LXR Smart AI Tools 11:13Productivity Gains with AI Tools 14:18Challenges in AI Adoption 17:27The Future of Search and AI 21:17Google's Response to AI and Market Changes 26:14Monetization and Strategy for Google 32:14Conclusion and Future Outlook https://LXRsmart.ai