In this lively conversation at Shoptoberfest, Brent Peterson and Scott Ohsmon discuss the evolving landscape of e-commerce, focusing on agency insights, the challenges of decision-making in business, and the impact of live commerce. They explore the importance of taking risks, the role of technology in solving business problems, and the common pitfalls that merchants face. The discussion is filled with humor, personal anecdotes, and valuable advice for mid-market brands navigating the complexities of e-commerce. takeaways E-commerce is evolving rapidly, and businesses must adapt to stay competitive.Live commerce has not achieved the mass adoption expected in the U.S.Bad decision-making is a common challenge for businesses in e-commerce.Agencies can help businesses navigate technology solutions effectively.Reducing friction in the buying process is crucial for e-commerce success.Merchants should not be afraid to take risks in their strategies.Understanding the customer journey is key to successful e-commerce.The importance of technology integration in e-commerce platforms cannot be overstated.Businesses often face challenges due to failed implementations and unrealistic expectations.Asking questions and being open to new ideas can lead to unexpected solutions. Sound Bites "Call the e-commerce hotline.""Don't be afraid to take risks.""Bad decision making is the commonality."Chapters 00:00Introduction and Setting the Scene 06:20Agency Insights and E-commerce Solutions 12:00The Evolution of Live Commerce 19:25Challenges in E-commerce Decision Making 22:54Final Thoughts and Advice for Merchants 24:46E-Commerce Hustle.mp4