In this episode of Talk Commerce, Brent Peterson interviews Shane Kaszyca from Whiskers, the makers of the Litter-Robot. They discuss the evolution of the Litter-Robot, the challenges and innovations in e-commerce, and the importance of building a household brand. Shane shares insights on marketing strategies, the significance of solving customer problems, and the future of e-commerce operations, especially as they approach the busy holiday season. takeaways Whiskers is known for the Litter-Robot, an automated cat litter box.The COVID-19 pandemic led to a surge in pet adoptions, boosting business.Building a household brand requires innovative problem-solving and effective marketing.It's essential to keep innovating to avoid becoming complacent in business.The balance of payment options on e-commerce sites is crucial to avoid customer confusion.In-house systems can provide customization and flexibility for operations.The upcoming holiday season presents both challenges and opportunities for e-commerce businesses.Marketing should focus on exposing customer problems and offering solutions.The importance of a good customer journey cannot be overstated during peak shopping times.E-commerce operations must adapt quickly to changing market demands.Sound Bites "I'm the scooper, I'm the pooper scooper.""We are the makers of the Litter-Robot.""It's not just being first, but it's solving a problem."Chapters 00:00Introduction to Whiskers and Boy 02:26The Evolution of the Litter-Robot 05:35Building a Household Brand 11:28Innovations in E-commerce and IT 17:15Challenges in E-commerce Operations 23:30Looking Ahead: The Future of E-commerce