In this episode of Talk Commerce, Ian Rowan, CEO of X-HOPPER, discusses the innovative role of AI in enhancing retail communication and customer experience. He emphasizes the importance of empowering store associates with real-time data and insights to improve sales and reduce theft. The conversation explores the differences in shopping patterns between the UK and the US, the significance of customer safety in retail environments, and the future plans for X-HOPPER's technology in the retail sector. Takeaways X-HOPPER empowers retail associates with AI technology.Customer experience is enhanced through real-time data.Shopping patterns differ between UK and US consumers.Safety in stores is a priority for shoppers.AI can reduce theft without hindering customer experience.Data analytics helps retailers understand customer behavior.Training can be minimized through on-the-job learning.Retailers need to measure success to improve operations.Customer engagement is crucial for increasing sales.X-HOPPER aims to innovate retail communication solutions.Sound Bites "We can reduce theft by 60%.""We can increase sales by 35%.""People want to feel safe in stores."Chapters 00:00Introduction to XHOPR and Ian Rowan 05:06The Role of AI in Retail Communication 08:26Understanding Shopping Patterns and Customer Engagement 11:16Data-Driven Insights for Retailers 14:31Addressing Theft and Enhancing Customer Safety 17:09Future Plans and Innovations at XHOPR