EPISODE 095. Are you having a Black Friday sale for your business? Haven't thought about it yet? If so, you're already behind! On this episode of Talk Copy to Me, fellow copywriter and friend Sara Gillis joins me to talk all things Black Friday copy and strategy planning and preparation. We'll talk about both marketing and mindet to help you figure out what to offer, how to position it, how hands on you'll be during the launch, and what to do if the Black Friday sale is a big hit or a sad flop. _______________________________________________________________ Listen to the episode and read the complete show notes here: https://erinollila.com/black-friday-sales-copy-sara-gillis _______________________________________________________________ Learn more about our guest expert, Sara Gillis As a copywriter at What Sara Said, business coach, and host of the Copywriter on Call podcast, Sara Gillis helps female creative business owners, especially photographers, stand out through words. After teaching writing for nearly a decade, Sara left education to help business owners show up authentically online by crafting website copy that's word-magic for their ideal clients. She shares practical advice to infuse creative businesses with storytelling and heart. Sara coaches her clients to do the work to show up confidently in business and being fearless in pursuing passions and communicating value. Sara serves clients nationwide but calls South Dakota home. She loves her life with her husband, Jordan, their two hockey-obsessed sons, Lionel (11) and Quincy (8), and their two doodles, Nellie and Mookie. Learn more about your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast. Stay in touch with Erin Ollila, SEO website copywriter: Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your marketing Reach out her on Instagram, Twitter, Facebook or on LinkedIn to talk more _______________________________________________________________ Curious how I set up my own podcast workflows? Grab my training AND templates for only $19. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/ Wow-Worthy Podcast Workflows will cover all of the main steps to take during: – Prepping and Onboarding – Recording and Editing – Asset Creation – Episode Promotion – and Post-Live Activities It’s time to make some changes on how you approach your podcasting workflows. Save time and wow your guests (and yourself!) with this system. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/