EPISODE 096. Have you ever been told to share stories in all of your business copy and content? You don't even have to answer: I know what you'll say. But do you know what stories you should be sharing? In this episode of Talk Copy to Me, copywriter and messaging specialist Emma Boshart joins us to talk about strategic storytelling and how stories can lead to sales. Listen in, because this is one good conversation! _______________________________________________________________ Listen to the episode and read the complete show notes here: https://erinollila.com/how-strategic-storytelling-leads-to-sales-with-emma-boshart/ _______________________________________________________________ Learn more about our guest expert, Emma Emma Boshart is a messaging strategist and copywriting pro helping irreverent voices steal the spotlight. Since 2015, she’s been turning six and seven figure brands into mind-melting powerhouses, with messaging & strategy that builds relationships and sells. Today, she’s on a mission to help brands use storytelling to move people to action, and create positive community change. Learn more about your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast. Stay in touch with Erin Ollila, SEO website copywriter: Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your marketing Reach out her on Instagram, Twitter, Facebook or on LinkedIn to talk more _______________________________________________________________ Curious how I set up my own podcast workflows? Grab my training AND templates for only $19. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/ Wow-Worthy Podcast Workflows will cover all of the main steps to take during: – Prepping and Onboarding – Recording and Editing – Asset Creation – Episode Promotion – and Post-Live Activities It’s time to make some changes on how you approach your podcasting workflows. Save time and wow your guests (and yourself!) with this system. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/