EPISODE 104 Today we’re here to talk about the most common website pages and what they need to turn a lead into a confident buyer.  In this episode you'll learn: About the six most common website pages, regardless of the business typeHow to plan your copy and content to engage website visitorsThe importance of design, and why headings and subheadings are needed on all pagesUsing calls to action as navigation tools to move website viewers through your siteBalancing personal and professional information on a website about pageWhether you need a shop page, services page, or bothHow transparency in pricing and clear calls to action lead to conversionsWhy blog posts are better for SEO than website pages (yep, I said it.)Why the contract page is so valuable (and what you need on it) These pages are found on almost all websites, so whether you’re writing your site for the first time or updating the one you have now, this episode is for you. What are you waiting for? It’s time to talk copy! _______________________________________________________ Listen in and learn more here or copy and paste this link into your browser: https://erinollila.com/what-the-most-common-website-pages-need-for-conversions/ _______________________________________________________ Learn more about your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.  Visit her website and make sure to say hi on Threads.