EPISODE 105. How strategic are your website pages? If you published a few pages because you thought they'd be good holding spaces for some extra information, you're likely wasting prime real estate. It's time to fix these common mistakes once and for all. In this episode you'll learn: •About five website pages that most often need improvements • How to incorporate SEO keywords onto pages that don't feel too SEO friendly • The importance of segmenting and categorizing information when there are a lot of words on the page • How visual design plays a role in strategically presenting the message you're trying to share • Why you should make any actions easy to convert website viewers into leads or customers These five pages are very common, so whether you’re writing your site for the first time or updating the pages you have now, this episode is for you. What are you waiting for? It’s time to talk copy! _______________________________________________________ Listen in and learn more here or copy and paste this link into your browser: https://erinollila.com/5-popular-website-page-mistakes-you-may-be-making/ _______________________________________________________ Learn more about your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.  Visit her website and make sure to say hi on Threads.