Description
EPISODE 106.
How do you know that your site has all the website pages that it needs?
If the home, about, services, shop, and contact page came to mind, think again. Those are some of the most popular website pages. Let's dive deeper to think about some of the website pages that often go overlooked. There are quite a few pages that do some heavy lifting for your business, and if you don't have them on your site, you're likely sharing a lot of repetitive information over and over again to leads and customers.
Which is exactly why I focused on ten overlooked, but quite important website pages for this episode of Talk Copy to Me.
If you tune in, you'll learn why often overlooked pages like thank you pages, opt-out pages, and shipping pages could be the missing link in your user experience strategy. Sure, you might not need all the pages on your site, but if you pay attention and determine you do need one or some of the pages, this episode will also help you craft effective content to boost customer engagement on your site.
It doesn't matter whether you're in e-commerce or service industry, this episode could potentially a game-changer for your online presence.
_______________________________________________________
Listen in and learn more here or copy and paste this link into your browser: https://erinollila.com/overlooked-website-pages-you-may-need/
_______________________________________________________
Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast. Visit her website and make sure to say hi on Threads.
Ever freeze up when someone asks "So, what do you do?" Or worse, have you found yourself reciting a robotic elevator pitch that makes you sound like a walking LinkedIn profile? If so, you're not alone. In this episode, I'm breaking down why traditional elevator pitches often fail and how to craft...
Published 11/19/24
Have you ever been told you need to pick just one ideal client avatar? You know, that mythical person who's supposed to represent your entire customer base, as if all your potential clients are exactly the same person. Meh, I don't buy it.In this episode, I'm calling out this "one ideal client"...
Published 11/13/24