Everyone's talking about the big email changes of 2024...and if you haven't heard of them yet, buckle up...you're about to learn why email authentication is so important for businesses. I invited email marketing strategist Cheryl Rerick to join me on Talk Copy to Me because these email changes are so important for anyone who uses email in their business. Ignore what you've heard about email list size and emailing thresholds...if you email as part of your business marketing strategy, you need to understand what's happening. And this episode will give you all the details you need to know. ______________________________________________ EPISODE 112. Read the show notes and view the full transcript here: https://erinollila.com/email-changes-email-authentication-cheryl-rerick/ ______________________________________________ Get to know our guest expert, Cheryl Rerick Cheryl is an email marketing strategist, automation engineer, and deliverability expert who brings the magic of automation to coaches and course creators so they can live their lives away from the tyranny of tiny screens. As the creator of the Automate and Chill™ method, Cheryl’s long-term conversion system will have you making more passive sales, free up hours each week, and create a life-proof business… all with your emails. To learn more about what we talked about in this episode, here's a free on-demand webinar about the Google and Yahoo updates, and the training I bought and mentioned in this episode to help get it done. I also here here group program Automate & Chill is reopening in April 2024, so get on the waitlist now while you can. (Proud affiliate links!) Learn more about your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast. Stay in touch with Erin Ollila, SEO website copywriter: •Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your marketing •Reach out her on Instagram, Twitter, Facebook or on LinkedIn to talk more