Being Choosable Without a USP with Belinda Weaver
Listen now
Description
Are you struggling to define your unique selling proposition (USP) and feeling stuck in your marketing efforts? In this episode of Talk Copy to Me, Belinda Weaver joins me to talk about a refreshing alternative: being choosable. Instead of obsessing over what makes you different from everyone else, learn how to showcase your passion, process, and personality to create meaningful connections with your ideal clients.Belinda and I will explore some practical strategies for leveraging your e...
More Episodes
Ever freeze up when someone asks "So, what do you do?" Or worse, have you found yourself reciting a robotic elevator pitch that makes you sound like a walking LinkedIn profile? If so, you're not alone. In this episode, I'm breaking down why traditional elevator pitches often fail and how to craft...
Published 11/19/24
Have you ever been told you need to pick just one ideal client avatar? You know, that mythical person who's supposed to represent your entire customer base, as if all your potential clients are exactly the same person. Meh, I don't buy it.In this episode, I'm calling out this "one ideal client"...
Published 11/13/24