Ever found yourself tongue-tied when trying to explain what makes your business special? If so, you're not alone. In this episode of Talk Copy to Me, I chat with fellow copywriter and brand messaging strategist Zoie Callihan about brand messaging pillars and guides. We explore how these tools can improve everything in your marketing, help you connect with your audience in a way that feels genuine, and make your brand pop in a sea of — let's face it — sameness.Whether you're flying solo o...