A brand messaging kit isn't just another business document that takes up space and collects dust in your office—or at least it shouldn't be. Think of brand messaging as your business's North Star. It ensures consistent, powerful communication across every platform or marketing action you take. Today, I'm pulling back the curtain to show you exactly what goes into the brand messaging guides I create for my clients, and why they're absolute game-changers for businesses of any size.Want to ...