So, you’ve protected your IP and have found a company or investor who is interested in the next stage of the commercialisation journey.  Now you need to strike a deal. What are your essential considerations? How might the negotiations go? It can seem daunting but in this podcast  Christophe Haunold, a knowledge and technology transfer professional, University of Luxembourg PaKTT office head, and ASTP President, will provide useful advice. Moderated by Alison Campbell, CEO of the United Kingdom Government Office for Tech Transfer. This is the sixth episode in the series "Intellectual property (IP) as key commercial asset: the essentials". How could you turn your ideas and creativity into profit? More specifically, how could you commercialise patents and other intellectual property (IP) to grow your business? This podcast series help inventors, researchers, entrepreneurs and anyone interested in the potential of IP take their first steps in the business world. IP experts from all over Europe will share their inspirational stories, know-how and strategies that can help you turn your idea into a business.