How can you know if you’re spending your money wisely?  Think less about the cost and more about the value a patent can create for your business. Find out why investing in a patent may very well be worth it, for example, by attracting finance or generating licencing revenue for your business. Learn why patent protection is an asset that helps your business succeed.  The first episode in a weekly pilot series of bite-sized podcasts designed to give inventors, startups, entrepreneurs, and micro-entities and other businesses the tools to protect their technology with intellectual property (IP). Tune in every Friday at 9.00 am (also on YouTube & LinkedIn) to supercharge your innovation journey! More information at: New to patents Startup guide