Elaine Wrigley on why American Golf put its people and stores at

Elaine Wrigley on why American Golf put its people and stores at the centre of its retail ‘reset’

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This episode we are joined by Elaine Wrigley, Retail, Operations, and People Director at American Golf. We discussed some of her career highlights including launching M&S’ first ever stores in Greece, the changes American golf has made over the last 18 months to improve performance and the dos and don’ts when it comes to effective succession planning.

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